The Layalina Review
VOL. V NO. 10, April 24-May 7, 2009 “We have found, when we analyze the viewing patterns on the Livestation player, that the broadband audience is both loyal and fickle," comments Matteo Berlucchi, CEO of Livestation. The detailed user statistics are helping Livestation map viewer behavior in ways that have previously not been available to broadcasters. Al-Arabiya, as all partner channels, will now benefit from this audience information enabling them to target and develop their service in response to actual viewer behavior patterns, Berlucchi added. In other news, the twofour54 Tadreeb Academy hopes to attract more than 3,000 Arab media students in its first two years of operation, says CEO of twofour54 Tony Orsten, according to Digital Productions. Highlighting the need for training services through media, he explained, “We have students from right across the MENA region, in places like Saudi Arabia, Oman, Sudan and Kuwait." Tadreeb will help to develop the Arabic content creation talent pool through professional media training. Twofour54 Tadreeb is the region's premier vocational training academy and the first of its kind in the Middle East and North Africa to offer fully bi-lingual media industry skills training courses from some of the world's leading media organizations in a world-class training environment, adds Zawya. The Academy offers more than 200 courses in a variety of media disciplines including television, broadcast technology, journalism, digital media, radio and media business. Animation, web application and design, games development and even media business courses will be added as new training providers are identified. "Put simply, twofour54 Tadreeb is a unique proposition. A proposition which is designed to encourage, stimulate and support Arabic content creation by Arabs for Arabs," said Phaedon Vass, head of the Academy. The Academy boasts world-class training and production facilities, including 2,080 square meters of dedicated training space where participants can access state-of-the art infrastructure and technology.
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Related Stories Recent Issues Vol. V No.9: 04/10-04/23, 2009 Vol. V No.8: 03/27-04/09, 2009 Vol. V No.7: 03/13-03/26, 2009
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