The Layalina Review
VOL. V NO. 2, January 02-January 15, 2009 The Al-Jazeera Network and Sony Ericsson have announced a new partnership bringing English and Arabic news headlines straight to new cell phones, reports Broadband TV News. Several Sony Ericsson handheld devices in the MENA region will now have an Al-Jazeera RSS feed preinstalled, allowing up to the minute news updates on demand. "Al-Jazeera’s partnership with Sony Ericsson is an important step as our audience becomes increasingly ‘on-the-go,’" said Saeed Othman Bawazir, Al-Jazeera’s director of technology. "Today’s news consumer wants to be informed of the latest developments anytime, anywhere." The Al-Jazeera/Sony Ericsson partnership will build on Al-Jazeera’s existing New Media initiative, which includes a host of interactive platforms including YouTube, Facebook, Twitter and an iPhone application. In other news, on January 1st Al-Jazeera launched a documentary channel website, www.aljazeera.net/doc, reports The Peninsula. Aiming to serve as a forum for communication between the Qatari channel and its viewers across the world, the new website is an Arabic-language portal "dedicated to promoting documentary films and culture." In addition, the website will provide viewers with the latest information on recently-produced documentaries and provide an inside look at the making of them. The Al-Jazeera Documentary Channel, whose motto is "Behind Every Picture there is a Story," is the first channel based in the Arab world committed to broadcasting quality documentaries.
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Related Stories Al-Jazeera, Live from the Palestinian Territories Recent Issues Vol. V No.3: 01/02-01/15, 2009 Vol. V No.2: 01/02-01/15, 2009 |
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